John Robbins
Biography
Falling somewhere between vegetarian activist and new-age religious guru, John Robbins was once heir to the Baskin-Robbins ice cream fortune. Instead of claiming his inheritance, he walked away from the money and wrote a book attacking the source of his family’s income (1987,
Diet for a New America). After enjoying success as an author, he created EarthSave to promote his beliefs and provide an activist outlet to his newfound followers.
More recently, Robbins is the author of The Food Revolution, a book that Library Journal criticized for Robbins’ “zealous advocacy of plant-based nutrition,” and his “refusal to consider the need for animal products in human nutrition.” In addition to keeping busy with his aggressive book-promotion tour, Robbins is also on the national council of the Farm Animal Reform Movement.
Background
Founder, EarthSave International; National Council member, Farm Animal Reform Movement; Baskin-Robbins ice cream heir; author, Diet for a New America and The Food Revolution
Associated Organizations and Foundations
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Organization: EarthSave International
Position: Founder
EarthSave began in 1988 as a pet project of John Robbins, one-time heir to the Baskin-Robbins ice cream fortune. His book Diet for a New America had...
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Organization: Farm Animal Reform Movement
Position: National Council member
Farm Animal Reform Movement (FARM) is on the outer fringes of the animal-rights universe. Its membership adheres to a strict vegan diet, and its...
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