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The Center for Media & Democracy (CMD) is a counterculture public relations effort disguised as an independent media organization. CMD isn’t really a center it would be more accurate to call it a partnership, since it is essentially a two-person operation.
Sheldon Rampton and John Stauber operate, as do most self-anointed progressive watchdogs, from the presumption that any communication issued from a corporate headquarters must be viewed with a jaundiced eye. In their own quarterly PR Watch newsletter, they recently referred to corporate PR as a propaganda industry, misleading citizens and manipulating minds in the service of special interests. Ironically, Rampton and Stauber have elected to dip into the deep pockets of multi-million-dollar foundations with special interest agendas of their own.
Their books Mad Cow U.S.A. and Toxic Sludge Is Good for You! were produced and promoted using grant monies from the Foundation for Deep Ecology ($25,000) and the Education Foundation of America ($20,000), among others. Along with the more recent Trust Us: We’re Experts, these books are scare-mongering tales about a corporate culture out of control, and each implies that the public needs rescuing. Guess who the heroes in this fantasy are?
Despite his wild claims that federal agencies have covered up U.S. mad cow disease cases, John Stauber has become a quotable celebrity on the subject. In 1997, at the height of the initial mad-cow panic, a CMD press release warned: Evidence suggests there may already be a mad-cow-type of disease infecting both U.S. pigs and cattle. Rampton and Stauber have never provided any documentation to back up this reckless claim; no cases of mad-cow disease have ever been documented in U.S. livestock. John Stauber was one of only four mad-cow experts offered to reporters by Fenton Communications’ media arm, Environmental Media Services.
As the liberal Village Voice commented in April 2001, “These guys come from the far side of liberal.” Seen through this dynamic duo's socialist lens, society’s major problems are capitalism in general and corporations in particular. If someone in a shirt and tie dares make a profit (especially if food or chemicals are involved), Rampton and Stauber are bound to have a problem with it. Unless, of course, that food is vegetarian, organic, certified fair-trade, shade-grown, biodynamic, or biotech-free — in which case, the sky’s the limit!
Rampton and Stauber’s latest book (Trust Us, We’re Experts! ) was delivered to the media with a slick press kit, citing favorable reviews from media experts. The packet also included a prewritten list of questions for reporters to ask when interviewing the authors. The Milwaukee Journal-Sentinel blew the whistle, though, noting that “a somewhat sheepish Stauber” offered the following feeble excuse: “What you see is a true PR campaign around our book. This is how book publishing is done. I think it’s bad. I hate it.”
